Measuring Cultural Intelligence in Moldova


Moldova is a country in Eastern Europe with a population of about three and a half million. Formally a part of the U.S.S.R., the Republic of Moldova became an independent state in 1991, after the collapse of the Soviet Union.

The quantitative research Measuring Cultural Intelligence in Moldova was conducted throughout 2015. The project team developed a partnership with a local market research agency (Magenta), which provided support to in all the stages of the adaptation of the instrument and the national data collection. The sampling and data collection process were conducted by a random sampling approach designed by the partner.

The goal of the research was to translate the cultural intelligence scale (CQS) into Romanian, adapt it to the local context and test cultural intelligence on a national representative sample.
The following demographic variables were measured: gender, education, age, residence in the border region.
Cultural intelligence was measured at the national level in Moldova for the first time by the current project.


Due to logistical difficulties related to the administrative situation in Eastern Moldova, data were not collected in Transnistria.

Research Timeline


CQS was translated into Romanian with the support of the partner team, linguists and sociologists.


The adaptation of the instrument included the organization of two focus groups: one in Chisinau (the capital city) and the second one in a rural area (a village from Straseni county in the central part of the country). The participants covered different social and age groups, and both genders.


The pilot testing of the translated scale was conducted through a face to face survey. 250 students of various universities from the capital city, Chisinau, participated in the survey. The results contributed to the finalization of the instrument adaptation and the demonstration of its validity and reliability.

FALL 2015

The data for the national representative study were collected in Fall 2015. Data were collected face-to-face. The national study included a national representative sample of 1,252 respondents. Findings and data analysis results are available on the publications page of the website. A peer reviewed article will be available in Winter 2018.

National Study Findings

The cognitive dimension of cultural intelligence was the lowest score of the Moldovan sample’s results. This shows that general knowledge of other cultures is not well developed. One of the interesting results is that all four CQ dimensions registered lower scores among the participants from the Eastern border of Moldova, compared to the Western border. Moreover, there were no significant differences between the CQ abilities among men and women, nor between age groups.

Research Partners


Magenta Consulting

Research Company

Magenta Consulting is the first consulting company in Moldova specializing in strategic marketing, market and social research based on „smart” solutions.